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Member Business Financial Services, LLC (MBFS) was created to empower credit unions by providing member business lending (MBL) services to local businesses. Owned by credit unions, MBFS operates with a unique perspective, enabling its partners to offer more business loans at a lower cost than they could independently. Since its establishment in 2008, MBFS has managed over $2.5 billion in commercial loan balances, partnering with more than 100 credit unions nationwide. One significant challenge for credit unions—hiring and retaining skilled professionals in a cost-effective manner—is addressed by MBFS through its shared Relationship Manager model. Credit unions within a geographic region share a Relationship Manager who facilitates new loan originations. This collaboration allows credit unions to grow their portfolios efficiently, whether as a lead lender or a participant in member and nonmember business loans. The experienced MBFS team offers strategic development support for credit unions starting new or expanding existing MBL programs. MBFS emphasizes prudent risk management paired with exceptional member service. Services include:
MBFS delivers tailored training programs designed to meet the specific needs of credit union boards of directors and senior management. Training is available in person or virtually and covers a wide range of topics, including:
With a proven track record, a commitment to credit union success, and a range of customizable services, MBFS is the ideal partner for credit unions looking to enhance their business lending capabilities. Contact MBFS to learn more about how they can help your credit union achieve its goals in member business lending. For more information, click here or contact a League Consultant at consult@myleverage.com or 855-9EXPERT (855-939-7378). |
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We’re excited to share that Tru Treasury, the first and only end-to-end treasury management Credit Union Service Organization (CUSO) in the credit union industry, has been honored as the 2025 CUSO of the Year at the National Association of Credit Union Service Organizations (NACUSO) Reimagine Conference in Las Vegas in April. This well-deserved recognition highlights Tru Treasury’s outstanding contributions to the credit union industry. Their dedication to collaboration, innovation, and service excellence has helped credit unions compete in the increasingly competitive business services space. “Being named CUSO of the Year is an incredible honor and a reflection of the passion and purpose that drives our team every day,” said John Ballantyne, CEO of Tru Treasury. “From day one, we set out to build something different—bringing together the right people, powerful products, and purpose-built platforms to help credit unions grow stronger business relationships and create lasting impact in their communities.” Launched during the early days of the COVID-19 pandemic, Tru Treasury has quickly transformed from an ambitious startup to a leading provider of treasury management solutions. Their journey has been driven by a mission to strengthen credit unions' competitive edge through innovative technology and specialized expertise. This year’s CUSO of the Year award from NACUSO celebrates organizations that bring real value to the industry, and Tru Treasury stood out for its impact on credit union operations and member services. Over the past five years, they’ve expanded their service offerings, all while staying committed to a member-first approach. The company has helped credit unions across the country implement treasury management programs, leading to improved member retention, increased non-interest income, and stronger relationships with business members. Looking ahead, Tru Treasury is committed to continuing its journey of innovation. With new service developments and expanded partnerships on the horizon, Tru Treasury is poised to further strengthen credit unions’ positions in the financial services market. This award is just the beginning as they continue to build stronger partnerships, smarter platforms, and a shared vision of making credit unions the first choice for businesses. To learn more about Tru Treasury’s treasury management solutions, visit www.TruTreasury.com or contact a League Consultant at consult@myleverage.com and 855-9EXPERT (855-939-7378). |
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LEVERAGE, the trusted service corporation for The League of Credit Unions & Affiliates, is excited to announce a strategic partnership with McQueen Financial Advisors (MFA) to offer credit unions a suite of expert financial solutions. This collaboration enhances LEVERAGE’s ability to provide institutions with cutting-edge financial management tools to optimize performance and navigate an evolving economic landscape. Through this partnership, credit unions now have access to a comprehensive suite of financial solutions designed to enhance investment strategies, risk management, and compliance. MFA provides Institutional Bond Portfolio Management, delivering expert guidance to navigate changing market conditions and build a resilient investment strategy. The Asset Liability Management (ALM) and ALM Validation services offer strategic insights to help credit unions effectively manage risk and optimize their balance sheets. Additionally, the Current Expected Credit Losses (CECL) Reporting and Validation ensures accurate, transparent reporting and independent validations to meet regulatory requirements. “Our partnership with McQueen Financial Advisors allows credit unions to strengthen their financial strategies with proven expertise and customized solutions,” said Steve Willis, President of LEVERAGE. “We are committed to providing credit unions with the tools they need to enhance financial performance and long-term stability.” “We are thrilled to partner with LEVERAGE to deliver industry-leading financial solutions to credit unions,” said Charley McQueen, President of McQueen Financial Advisors. “Our expertise in ALM, CECL, and investment management will empower credit unions to maximize earnings, grow capital, and provide their members the best possible financial experience. To learn more about MFA and how they can help your credit union manage benefit expenses, visit MyLEVERAGE.com or contact League Consultant at consult@myleverage.com. |
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As the financial landscape continues to evolve, credit unions must adapt to meet the changing needs and expectations of their members. A dynamic, strategic marketing approach is essential—not only to keep pace with these shifts but also to attract the next generation of members. Growth by Design understands the unique values that drive your credit union’s mission. The company offers comprehensive digital marketing services to help connect meaningfully with your target audience and support sustainable growth. A strategic marketing approach helps credit unions:
Growth by Design offers a full suite of services, including:
Growth by Design focuses on delivering results that matter. The goal is to help your credit union increase membership, strengthen member relationships, promote key services, and enhance your brand’s visibility. Ready to elevate your credit union's marketing? Let Growth by Design help create impactful strategies that foster lasting growth. For more information, click here or contact a League Consultant at consult@myleverage.com or 855-9EXPERT (855-939-7378). |
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TruStage™, a leading provider of insurance and financial services to credit unions and their members, has announced a new sponsorship agreement with Children’s Miracle Network Hospitals® (CMN Hospitals). As part of the agreement, TruStage will contribute $392,500 to CMN Hospitals through Credit Unions for Kids (CU4Kids), the credit union industry's charity of choice. The funds will support nine events across the country aimed at raising funds and awareness for pediatric healthcare. "We are honored to support the incredible work of Children’s Miracle Network Hospitals and the credit union industry through Credit Unions for Kids," said, TruStage Executive Vice President Sales and Marketing, Tammy Schultz. "This contribution is a testament to our dedication to make a positive impact in the communities we serve. By sponsoring these nine events, we hope to help raise vital funds and awareness for children’s health—a critical concern for both TruStage and credit unions.” Through these nine events, TruStage will help raise an estimated $7.5 million in 2025. More than 200 credit unions participate in these efforts, benefiting over 125 hospitals nationwide. “Our industry would not be able to put on events like the Credit Union Cherry Blossom Run without the support of trusted partners like TruStage,” said John Bratsakis, President and CEO of the MD|DC Credit Union Association and Chair of the CU4Kids Advisory Board. “We are grateful for their continued commitment.” Credit Unions for Kids is a national collaboration between credit unions and CMN Hospitals that raises funds to support life-saving treatments, research, medical equipment, and programs for children. TruStage’s sponsorship will provide critical support to hospitals across the country, directly benefiting children and families in need. "We are extremely grateful for TruStage’s generous contribution," said Kristen Schavemaker, Chief Programs and Foundation Partnerships Officer at CMN Hospitals. "Their sponsorship plays a crucial role in advancing our mission to provide the best possible care for children in need. These events will make a real difference in the lives of millions of children across the nation." Over the past 25 years, TruStage has contributed nearly $1.9 million to CMN Hospitals, underscoring its long-standing commitment to children’s health and the credit union movement. |